social media

/Tag:social media
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7 07, 2015

Why Your Nonprofit Needs to Be on YouTube

By |July 7th, 2015|blog, development|Comments Off on Why Your Nonprofit Needs to Be on YouTube

After Facebook, YouTube has the largest market share of social networking sites in the world. If you follow what is happening, you will find that search engines, such as Google, are responding to the importance of social media and they are aligning their products around it. For instance, Google is now indexing all of the [...]

30 06, 2015

How To Keep Your Communications Strategy From Stalling

By |June 30th, 2015|blog, development, personal|Comments Off on How To Keep Your Communications Strategy From Stalling

It’s been estimated that in today’s world, on any given day individuals are exposed to 5,000 advertisements per day. It might not seem so, but think about it. Think of all of the commercials on television, radio and print, sponsored ads on social media and even the promotions you see on your way to work. [...]

23 06, 2015

How Periscope Can Help You Broaden Your Brand’s Reach

By |June 23rd, 2015|blog, branding, personal|Comments Off on How Periscope Can Help You Broaden Your Brand’s Reach

Recently, the team at my social enterprise tested Periscope. If you haven’t done it in your business or social sector organization, I suggest you give it a try. I can see the potential is great for this live streaming platform and you might be able to present your brand and the work you do in [...]

9 06, 2015

Instagram Gets Into Advertising And What It Can Mean For Your Nonprofit

By |June 9th, 2015|blog, development|Comments Off on Instagram Gets Into Advertising And What It Can Mean For Your Nonprofit

Last week Instagram, which is owned by Facebook, announced that it was developing its advertising platform. Instagram has over 300 million users. Facebook has reached over 1.44 billion users. Facebook and, now Instagram, are constantly working to improve the user experience and make enhancements to have their users, essentially, never want to leave the social [...]

26 05, 2015

Tips to Get Started Using Social Media to Fundraise

By |May 26th, 2015|blog, branding|Comments Off on Tips to Get Started Using Social Media to Fundraise

Last year, Nonprofit Tech for Good reported some of the following statistics: Fifty-five percent of those who engage with nonprofits via social media have been inspired to take further action. The average nonprofit crowdfunding campaign raises $9,237.55. Online giving grew 13.5 percent in 2013. Social media is here to stay and nonprofits need to become [...]

12 05, 2015

How Organizations Can Use Slactivism In The Social Sector

By |May 12th, 2015|blog, development|Comments Off on How Organizations Can Use Slactivism In The Social Sector

We know that technology is changing the way we communicate and participate in society. Social media is altering how the world communicates. Supporters, donors and activists can participate in runs, walks or drives and garner support and sponsorship in advance. Or, they can choose not to leave the comfort of their office or home and [...]

28 04, 2015

Is There Disruption In The Philanthropic Sector?

By |April 28th, 2015|blog, development|Comments Off on Is There Disruption In The Philanthropic Sector?

Recently, I wrote an article about what the terms “disruption” and “innovation” mean. The next logical question is whether or not there is disruption happening in the philanthropic sector. We know there is always innovation in the industry, but what about disruption? For those of you who do not know the story, I became heavily [...]

7 04, 2015

Get Used to Paying to Boost Your Facebook Page

By |April 7th, 2015|blog, development|Comments Off on Get Used to Paying to Boost Your Facebook Page

Last year, Facebook changed its newsfeed algorithm. What has happened since is that many nonprofit organizations found themselves with plummeting “organic reach," which is those posts seen on user newsfeeds that are not paid. Those organizations that have used Facebook consistently through the years probably have noticed; however, nonprofits who are more relaxed with Facebook [...]

19 03, 2015

Hey Nonprofits: Why Are You Waiting to Tweet?

By |March 19th, 2015|blog, development|Comments Off on Hey Nonprofits: Why Are You Waiting to Tweet?

Earlier in February there was a stir in the social media community about Twitter. The company had beat analyst expectations in its year-end quarterly revenue report, but user growth was stagnant. However, the money Twitter was making helped to ease investor concerns. Some nonprofits that happened to see the news were quick to dismiss Twitter [...]