social media

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22 10, 2015

3 Ways to Kill It on Social Media For #GivingTuesday

By |October 22nd, 2015|blog, development, news|Comments Off on 3 Ways to Kill It on Social Media For #GivingTuesday

We’re already into the last quarter. This is typically the most important time in nonprofit fundraising. I hope you’re already implementing your #GivingTuesday plans. Recently I wrote about 5 brilliant strategies you can use to amp up your efforts, which you can find here. As promised, I wanted to give you more ideas to ensure [...]

1 09, 2015

3 Ways To Improve Your Nonprofit Digital Marketing

By |September 1st, 2015|blog, development|Comments Off on 3 Ways To Improve Your Nonprofit Digital Marketing

Digital marketing is vital these days to any social sector organization. We’re quickly moving to the best fundraising time of the year in the fall. Here are a few things to consider to kick-start your digital marketing in preparation for September. Don’t assume older donors are not online – Almost 3 out of 5 individuals [...]

18 08, 2015

Nonprofits And Businesses Are Rocking It With Periscope

By |August 18th, 2015|branding, development, personal|Comments Off on Nonprofits And Businesses Are Rocking It With Periscope

At the start of the summer, I wrote what a game-changer Periscope was going to become for nonprofits and businesses. If you want to read what I said then, click here. Sure enough, I came across several articles about Periscope and how organizations are leveraging it to great effect. If you don’t know about Periscope, [...]

11 08, 2015

10 Digital Marketing Facts and Statistics

By |August 11th, 2015|blog, development, personal|Comments Off on 10 Digital Marketing Facts and Statistics

Digital marketing needs to be part of your overall small business or nonprofit strategy. It’s pretty near impossible to promote an organization and not use digital marketing. What is digital marketing? Digital marketing is the use of digital technologies to promote a brand in a targeted and measurable way. Digital marketing is interactive and responsive. [...]

4 08, 2015

3 Ways to Boost Your Facebook Presence and Page

By |August 4th, 2015|blog|Comments Off on 3 Ways to Boost Your Facebook Presence and Page

Earlier this year, I wrote about Facebook and the change to their algorithms, which you can read here. Organic reach, in other words, unpaid views has plummeted. The bottom line is that Facebook wants you to pay to promote your page or posts. But, while paying to strategically boost posts or your page may make [...]

30 07, 2015

How To Effectively Do Digital Networking And Net-Weaving

By |July 30th, 2015|blog, development|Comments Off on How To Effectively Do Digital Networking And Net-Weaving

It’s all about digital these days and it has impacted skills in networking. In the old days, you would wait for your bright and shiny new business cards to arrive from the printer. It was always great to open up the box and see how the cards looked with your name, title, organization name, logo [...]

9 07, 2015

Why Your Call to Action Isn’t Getting Any Action

By |July 9th, 2015|blog, development|Comments Off on Why Your Call to Action Isn’t Getting Any Action

Recently I have been sketching out and writing my next book about effective marketing for nonprofit and social enterprise organizations. One of the elements that I think is important, but is oftentimes missed is the “call to action” (CTA). It’s common best practice to have call to action buttons on your website and to engage [...]

7 07, 2015

Why Your Nonprofit Needs to Be on YouTube

By |July 7th, 2015|blog, development|Comments Off on Why Your Nonprofit Needs to Be on YouTube

After Facebook, YouTube has the largest market share of social networking sites in the world. If you follow what is happening, you will find that search engines, such as Google, are responding to the importance of social media and they are aligning their products around it. For instance, Google is now indexing all of the [...]

30 06, 2015

How To Keep Your Communications Strategy From Stalling

By |June 30th, 2015|blog, development, personal|Comments Off on How To Keep Your Communications Strategy From Stalling

It’s been estimated that in today’s world, on any given day individuals are exposed to 5,000 advertisements per day. It might not seem so, but think about it. Think of all of the commercials on television, radio and print, sponsored ads on social media and even the promotions you see on your way to work. [...]

23 06, 2015

How Periscope Can Help You Broaden Your Brand’s Reach

By |June 23rd, 2015|blog, branding, personal|Comments Off on How Periscope Can Help You Broaden Your Brand’s Reach

Recently, the team at my social enterprise tested Periscope. If you haven’t done it in your business or social sector organization, I suggest you give it a try. I can see the potential is great for this live streaming platform and you might be able to present your brand and the work you do in [...]