social media

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7 04, 2016

Get Your Marketing Up To Speed So You Can Compete

By |April 7th, 2016|blog, Nonprofit Leadership|Comments Off on Get Your Marketing Up To Speed So You Can Compete

I’ve been writing a lot about the massive changes happening in philanthropy. Competition is no longer a dirty word for nonprofits. Frankly, it should never have been. If you’re paying attention, nonprofits are going to be experiencing even more massive changes. Here are some of the reasons why, but they by no means encompass everything [...]

17 03, 2016

My Answer To Social Media Trolls And Why I Will Always Double Down

By |March 17th, 2016|blog, Marketing, news|Comments Off on My Answer To Social Media Trolls And Why I Will Always Double Down

  “Calling all Facebook trolls! Hey - I'm maxed out on friends! If you are just being nosy, critical or just a troll stalking me - please Unfriend me! There are 33 people waiting to connect. All trolls follow me after Unfriending or switch to my fan page…” – Wayne Elsey That was a message [...]

25 02, 2016

Facebook’s New Nonprofit Website Should Be A Stop For You

By |February 25th, 2016|blog, Marketing, news|Comments Off on Facebook’s New Nonprofit Website Should Be A Stop For You

This month, Facebook launched its new website for nonprofits. If you haven’t seen it yet, click here. Granted, Facebook should have done this years ago, but better late than never. It has received mixed reviews, but I think it’s worth your time to check out. There are approximately 1.5 million nonprofits in the United States [...]

19 01, 2016

How To Do Social Good With A Photo

By |January 19th, 2016|blog, Business, Marketing, news|Comments Off on How To Do Social Good With A Photo

We live in a digital and visual world. If you’re a donor, volunteer, activist or supporter for social good, you may be interested in something that I recently came across. Johnson & Johnson has created an app called “Donate a Photo.” You can click here to see what it’s about. Johnson & Johnson is taking [...]

15 12, 2015

Looking to do Some Social Good for the Holidays?

By |December 15th, 2015|blog, Development, news, Nonprofit Leadership|Comments Off on Looking to do Some Social Good for the Holidays?

On #GivingTuesday, I listed five organizations you can support. If you want to see that list, click here. We’re still in the holiday season! There are countless organizations out there that can use some of your assistance. There’s still time to give someone a gift to a social enterprise or nonprofit in their name. I’m [...]

8 12, 2015

How to Amplify Your Brand’s Message to Your Supporters and Beyond

By |December 8th, 2015|blog, Marketing, news|Comments Off on How to Amplify Your Brand’s Message to Your Supporters and Beyond

You want your social enterprise, small business or nonprofit to succeed. One of the key ingredients to have that happen is marketing. We live in exciting times because of social media. Social media allows any brand to amplify their brand and messaging to countless others. Remember when you were a kid and you took two [...]

27 10, 2015

How to Get Your Company Involved In #GivingTuesday And Raise Your Brand Awareness

By |October 27th, 2015|blog, Development, personal|Comments Off on How to Get Your Company Involved In #GivingTuesday And Raise Your Brand Awareness

Business and corporate social responsibility (CSR) are no longer catch phrases. Smart businesses are aligning their planning with CSR goals. The reasons are simple: The majority of consumers increasingly seek to be customers of companies that are socially responsible. Social media has been a game-changer. Companies’ reputations can rise and fall with social media and [...]

22 10, 2015

3 Ways to Kill It on Social Media For #GivingTuesday

By |October 22nd, 2015|blog, Development, Marketing, news|Comments Off on 3 Ways to Kill It on Social Media For #GivingTuesday

We’re already into the last quarter. This is typically the most important time in nonprofit fundraising. I hope you’re already implementing your #GivingTuesday plans. Recently I wrote about 5 brilliant strategies you can use to amp up your efforts, which you can find here. As promised, I wanted to give you more ideas to ensure [...]

1 09, 2015

3 Ways To Improve Your Nonprofit Digital Marketing

By |September 1st, 2015|blog, Development|Comments Off on 3 Ways To Improve Your Nonprofit Digital Marketing

Digital marketing is vital these days to any social sector organization. We’re quickly moving to the best fundraising time of the year in the fall. Here are a few things to consider to kick-start your digital marketing in preparation for September. Don’t assume older donors are not online – Almost 3 out of 5 individuals [...]

18 08, 2015

Nonprofits And Businesses Are Rocking It With Periscope

By |August 18th, 2015|Development, Marketing, personal|Comments Off on Nonprofits And Businesses Are Rocking It With Periscope

At the start of the summer, I wrote what a game-changer Periscope was going to become for nonprofits and businesses. If you want to read what I said then, click here. Sure enough, I came across several articles about Periscope and how organizations are leveraging it to great effect. If you don’t know about Periscope, [...]