According to ISPO News, we make approximately 10,000 decisions a day, and “products that evoke emotions always win.” Humans base 90 percent of their decisions on emotion, which when you think about it is an astounding statistic. Nonprofits have a distinct advantage over for-profit businesses in offering […]
If you’re a nonprofit or social enterprise leader, it’s not too early to begin to anticipate what’s in store for 2018. The organizations that grow consistently are those that are looking through the windshield and not the rearview mirror.
By this point, you are aware that technology and […]
By now, you’re steeped in social media, which is an essential ingredient of your digital marketing for your nonprofit. But as with everything in life, you have to get a little deeper into the details.
The paramount rule for nonprofit fundraisers is to create and develop relationships with […]
Not too long ago I was scrolling through social media, and I saw a development director say in a post that she “expected” her nonprofit board to support and promote the organization through social media. She was disappointed that they weren’t meeting expectations.
My thought was––really?
What’s wrong […]
Last month my social enterprise posted an article about choosing the right social media network for your nonprofit organization. The response from organizations was great, and it made me realize that I should include it in a piece for those of you who […]
I always say it: anyone can make a social impact and make a difference in the world. And, in today’s digital age, we’re fortunate to have a lot of great apps that can help anyone do social good. What follows are some cool social good apps, including […]
Recently a team member told me that she had gone to do some research on Facebook for a potential client, and it was essentially a dead account. The nonprofit locked up the Facebook page so they could prevent others from using their name on the […]