In 2015, Bloomerang reported findings you can review by clicking here, that fewer than 20 percent of nonprofits had someone actively working major donors. I realize that many organizations simply don’t have the staff to hire fundraisers dedicated to cultivating and soliciting major donors.
However, every nonprofit—large […]
Have you ever heard of a fundraiser fired who was just about to secure a gift for $1 million?
That’s what happened to a professional I’ll call Tom.
Houston, we have a problem
A few weeks ago, I was reminded of Tom’s story when someone called me in a similar […]
We know that the majority of nonprofits have limited resources. Social media tools are great resources, but one of the ones you may be missing is email.
Email’s been around for a long time. It’s much cooler to engage with you donors and prospects on Snapchat […]
Finally, it seems that the insanity around the “nonprofit starvation cycle” is coming to an end. For those of you who may be new to the world of philanthropy, the nonprofit starvation cycle happens when donors have unrealistic—and absurd—expectations regarding the costs of running an […]
Email donation conversions are important for nonprofits. There’s immediacy in email and you can personalize it in ways that’s much tougher to do on social media. M&R’ 2016 Benchmark Study is fascinating with regard to what it reveals about email in the nonprofit sector.
- Open, click-through and response rates were all down in 2015 […]