marketing

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7 12, 2017

Your Blog Alone Doesn’t Cut It Anymore: The Keys to Content Marketing for 2018

By |December 7th, 2017|blog, Business, news|Comments Off on Your Blog Alone Doesn’t Cut It Anymore: The Keys to Content Marketing for 2018

geralt / Pixabay I recently fell upon this article, “How Much Data is Created on the Internet Each Day,” and I was blown away by the following information. According to IBM, 90 percent of the data that is on the Internet today was created since 2016. When you think about it and the [...]

5 12, 2017

10 Reasons Your Nonprofit Should Continue to Send out Letters in the Mail

By |December 5th, 2017|blog, Development, personal|Comments Off on 10 Reasons Your Nonprofit Should Continue to Send out Letters in the Mail

CrafCraf / Pixabay A couple of days ago a member of my team was talking about several fundraising ideas one of our partners was putting together, and one of their efforts included placing letters in the mail. Candidly, I was a bit surprised because so many nonprofits have stopped mailing letters and instead [...]

30 11, 2017

5 Business Marketing Trends You Need for 2018

By |November 30th, 2017|Business, news|Comments Off on 5 Business Marketing Trends You Need for 2018

We're at that time of year again where we're in a swirl of activities around the holidays, but every business leader understands that this is the time he or she should be looking to ensure next year's success. Marketing is an essential aspect of any group or organization, and in the digital era, it's critical [...]

17 10, 2017

How YOUR Nonprofit Can Master Visual Storytelling

By |October 17th, 2017|blog, Development, Nonprofit Leadership|Comments Off on How YOUR Nonprofit Can Master Visual Storytelling

According to ISPO News, we make approximately 10,000 decisions a day, and "products that evoke emotions always win." Humans base 90 percent of their decisions on emotion, which when you think about it is an astounding statistic. Nonprofits have a distinct advantage over for-profit businesses in offering their donors a lot of what they need [...]

26 09, 2017

5 Social Media Trends to Watch for 2018

By |September 26th, 2017|blog, Nonprofit Leadership, personal|Comments Off on 5 Social Media Trends to Watch for 2018

If you’re a nonprofit or social enterprise leader, it’s not too early to begin to anticipate what’s in store for 2018. The organizations that grow consistently are those that are looking through the windshield and not the rearview mirror. By this point, you are aware that technology and social media are developing and changing at [...]

24 01, 2017

The Value of Email Marketing and Why You Shouldn’t Discount It

By |January 24th, 2017|blog, Development, news|Comments Off on The Value of Email Marketing and Why You Shouldn’t Discount It

We know that the majority of nonprofits have limited resources. Social media tools are great resources, but one of the ones you may be missing is email. I know. Email’s been around for a long time. It’s much cooler to engage with you donors and prospects on Snapchat or Facebook, but you can’t minimize email [...]

20 10, 2016

Your Nonprofit Should Be Thinking About Sports Sponsorships

By |October 20th, 2016|blog, Development, news, Nonprofit Leadership|Comments Off on Your Nonprofit Should Be Thinking About Sports Sponsorships

Sports sponsorship does not have to be only for the largest nonprofits. If you have a small or medium sized organization, you too may want to consider developing a sports sponsorship program. Your sponsorship program can include local businesses and large multi-national corporations. With a little ingenuity, you may be able to create a new [...]

4 10, 2016

Unseen, Untold, Unsold

By |October 4th, 2016|blog, Development, news, Nonprofit Leadership|Comments Off on Unseen, Untold, Unsold

Have you ever seen the image of the three monkeys that depict “see no evil, hear no evil, speak no evil”? If you have, I’m sure right about now you’re seeing the mental picture of the monkeys in your mind. Recently, I was talking to my team about our shoe drive fundraising social enterprise brand. [...]

29 09, 2016

The 10 Best Digital Free Marketing Tools You’re Not Using

By |September 29th, 2016|blog, Marketing, personal|Comments Off on The 10 Best Digital Free Marketing Tools You’re Not Using

Nonprofits or start-up social enterprises need all the resources they can use to get ahead and stay competitive. Although “free” is not always a good thing, in the digital world, it certainly can be. Did you realize there are a lot of awesome tools you can use to help you automate and manage the digital [...]

28 07, 2016

Strategies to Build Your Corporate Social Responsibility Relationships

By |July 28th, 2016|blog, Nonprofit Leadership, personal|Comments Off on Strategies to Build Your Corporate Social Responsibility Relationships

Corporations as large as Apple to businesses on your local Main Street are aligning profit to their corporate social responsibility programs. They understand that today’s consumer wants to do business with organizations that are socially responsible. This is a challenge for nonprofits, but also a great opportunity. It’s not easy to develop mutually beneficial relationships [...]