marketing

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20 10, 2015

The 5 P’s of Marketing Your Social Sector Organization

By |October 20th, 2015|blog, Marketing, news|Comments Off on The 5 P’s of Marketing Your Social Sector Organization

If you want to succeed with your social sector organization, that means you have to dominate. Countless nonprofits and social enterprise organizations are just getting by. Forget about operating with budgets of $1 million. A great deal of nonprofits run with budgets of only $75,000. In this time of great change, there is an absolute [...]

6 10, 2015

#ContentMarketing For Nonprofits and the Blackbaud Study

By |October 6th, 2015|blog, Development|Comments Off on #ContentMarketing For Nonprofits and the Blackbaud Study

Recently I came across a report from Blackbaud, the Content Marketing Institute and Fusion Spark Media. You can find the study about content marketing in the nonprofit sector here. It’s an excellent presentation and something executive leaders should be reading, not just marketing and fundraising staff. Content marketing is the value your organization provides to [...]

1 09, 2015

3 Ways To Improve Your Nonprofit Digital Marketing

By |September 1st, 2015|blog, Development|Comments Off on 3 Ways To Improve Your Nonprofit Digital Marketing

Digital marketing is vital these days to any social sector organization. We’re quickly moving to the best fundraising time of the year in the fall. Here are a few things to consider to kick-start your digital marketing in preparation for September. Don’t assume older donors are not online – Almost 3 out of 5 individuals [...]

30 06, 2015

How To Keep Your Communications Strategy From Stalling

By |June 30th, 2015|blog, Development, personal|Comments Off on How To Keep Your Communications Strategy From Stalling

It’s been estimated that in today’s world, on any given day individuals are exposed to 5,000 advertisements per day. It might not seem so, but think about it. Think of all of the commercials on television, radio and print, sponsored ads on social media and even the promotions you see on your way to work. [...]