marketing

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28 07, 2016

Strategies to Build Your Corporate Social Responsibility Relationships

By |July 28th, 2016|blog, Nonprofit Leadership, personal|Comments Off on Strategies to Build Your Corporate Social Responsibility Relationships

Corporations as large as Apple to businesses on your local Main Street are aligning profit to their corporate social responsibility programs. They understand that today’s consumer wants to do business with organizations that are socially responsible. This is a challenge for nonprofits, but also a great opportunity. It’s not easy to develop mutually beneficial relationships [...]

7 04, 2016

Get Your Marketing Up To Speed So You Can Compete

By |April 7th, 2016|blog, Nonprofit Leadership|Comments Off on Get Your Marketing Up To Speed So You Can Compete

I’ve been writing a lot about the massive changes happening in philanthropy. Competition is no longer a dirty word for nonprofits. Frankly, it should never have been. If you’re paying attention, nonprofits are going to be experiencing even more massive changes. Here are some of the reasons why, but they by no means encompass everything [...]

25 02, 2016

Facebook’s New Nonprofit Website Should Be A Stop For You

By |February 25th, 2016|blog, Marketing, news|Comments Off on Facebook’s New Nonprofit Website Should Be A Stop For You

This month, Facebook launched its new website for nonprofits. If you haven’t seen it yet, click here. Granted, Facebook should have done this years ago, but better late than never. It has received mixed reviews, but I think it’s worth your time to check out. There are approximately 1.5 million nonprofits in the United States [...]

8 12, 2015

How to Amplify Your Brand’s Message to Your Supporters and Beyond

By |December 8th, 2015|blog, Marketing, news|Comments Off on How to Amplify Your Brand’s Message to Your Supporters and Beyond

You want your social enterprise, small business or nonprofit to succeed. One of the key ingredients to have that happen is marketing. We live in exciting times because of social media. Social media allows any brand to amplify their brand and messaging to countless others. Remember when you were a kid and you took two [...]

20 10, 2015

The 5 P’s of Marketing Your Social Sector Organization

By |October 20th, 2015|blog, Marketing, news|Comments Off on The 5 P’s of Marketing Your Social Sector Organization

If you want to succeed with your social sector organization, that means you have to dominate. Countless nonprofits and social enterprise organizations are just getting by. Forget about operating with budgets of $1 million. A great deal of nonprofits run with budgets of only $75,000. In this time of great change, there is an absolute [...]

6 10, 2015

#ContentMarketing For Nonprofits and the Blackbaud Study

By |October 6th, 2015|blog, Development|Comments Off on #ContentMarketing For Nonprofits and the Blackbaud Study

Recently I came across a report from Blackbaud, the Content Marketing Institute and Fusion Spark Media. You can find the study about content marketing in the nonprofit sector here. It’s an excellent presentation and something executive leaders should be reading, not just marketing and fundraising staff. Content marketing is the value your organization provides to [...]

1 09, 2015

3 Ways To Improve Your Nonprofit Digital Marketing

By |September 1st, 2015|blog, Development|Comments Off on 3 Ways To Improve Your Nonprofit Digital Marketing

Digital marketing is vital these days to any social sector organization. We’re quickly moving to the best fundraising time of the year in the fall. Here are a few things to consider to kick-start your digital marketing in preparation for September. Don’t assume older donors are not online – Almost 3 out of 5 individuals [...]

30 06, 2015

How To Keep Your Communications Strategy From Stalling

By |June 30th, 2015|blog, Development, personal|Comments Off on How To Keep Your Communications Strategy From Stalling

It’s been estimated that in today’s world, on any given day individuals are exposed to 5,000 advertisements per day. It might not seem so, but think about it. Think of all of the commercials on television, radio and print, sponsored ads on social media and even the promotions you see on your way to work. [...]