As I sit down to write my annual Thanksgiving message, I’m grateful for all of the people in my life. First and foremost, this includes my family, three grandchildren, friends and everyone who works on my team. I’m fortunate to be surrounded by the people I have […]
A few weeks ago I was on a telephone call with my team and a strategic partner, and we were talking about the changes that are happening (and need to occur) in philanthropy. I brought up a story that happened to a friend of mine, “Jaxson,” and […]
I’ve been working in the social sector for 13 years, and I’ve spoken to plenty of school and nonprofit executives and directors of development. There’s one overlooked area of fundraising, and that’s matching gifts.
According to Double the Donation, here’s what’s happening:
- Many corporations match gifts […]
Email donation conversions are important for nonprofits. There’s immediacy in email and you can personalize it in ways that’s much tougher to do on social media. M&R’ 2016 Benchmark Study is fascinating with regard to what it reveals about email in the nonprofit sector.
- Open, click-through and response rates were all down in 2015 […]