branding

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25 02, 2016

Facebook’s New Nonprofit Website Should Be A Stop For You

By |February 25th, 2016|blog, Marketing, news|Comments Off on Facebook’s New Nonprofit Website Should Be A Stop For You

This month, Facebook launched its new website for nonprofits. If you haven’t seen it yet, click here. Granted, Facebook should have done this years ago, but better late than never. It has received mixed reviews, but I think it’s worth your time to check out. There are approximately 1.5 million nonprofits in the United States [...]

26 01, 2016

The One Thing To Do To Make Money And Do Social Good

By |January 26th, 2016|blog, Business, news|Comments Off on The One Thing To Do To Make Money And Do Social Good

I keep on saying it. We’re living in fast times. Radical innovation and progress is happening unlike anything we’ve seen before in human history and it’s impacting the philanthropic sector. Major donors are no longer looking at nonprofits as the only game in town. Start-up companies are melding social good with making money. So, let’s [...]

10 12, 2015

3 Creative Ways to Promote Corporate Philanthropy In Your Marketing Efforts

By |December 10th, 2015|blog, Business, Marketing, news|Comments Off on 3 Creative Ways to Promote Corporate Philanthropy In Your Marketing Efforts

Corporate giving accounts for approximately 10 percent of overall philanthropy, but it’s still a sizeable chunk of change. Corporations are moving their business planning increasingly into the social good sphere. There’s a lot your social sector organization should be doing to leverage that shift. According to this article by Nonprofit Hub: 91% of global consumers [...]

8 12, 2015

How to Amplify Your Brand’s Message to Your Supporters and Beyond

By |December 8th, 2015|blog, Marketing, news|Comments Off on How to Amplify Your Brand’s Message to Your Supporters and Beyond

You want your social enterprise, small business or nonprofit to succeed. One of the key ingredients to have that happen is marketing. We live in exciting times because of social media. Social media allows any brand to amplify their brand and messaging to countless others. Remember when you were a kid and you took two [...]

20 10, 2015

The 5 P’s of Marketing Your Social Sector Organization

By |October 20th, 2015|blog, Marketing, news|Comments Off on The 5 P’s of Marketing Your Social Sector Organization

If you want to succeed with your social sector organization, that means you have to dominate. Countless nonprofits and social enterprise organizations are just getting by. Forget about operating with budgets of $1 million. A great deal of nonprofits run with budgets of only $75,000. In this time of great change, there is an absolute [...]

7 07, 2015

Why Your Nonprofit Needs to Be on YouTube

By |July 7th, 2015|blog, Development|Comments Off on Why Your Nonprofit Needs to Be on YouTube

After Facebook, YouTube has the largest market share of social networking sites in the world. If you follow what is happening, you will find that search engines, such as Google, are responding to the importance of social media and they are aligning their products around it. For instance, Google is now indexing all of the [...]

23 06, 2015

How Periscope Can Help You Broaden Your Brand’s Reach

By |June 23rd, 2015|blog, Marketing, personal|Comments Off on How Periscope Can Help You Broaden Your Brand’s Reach

Recently, the team at my social enterprise tested Periscope. If you haven’t done it in your business or social sector organization, I suggest you give it a try. I can see the potential is great for this live streaming platform and you might be able to present your brand and the work you do in [...]