The day has arrived. It’s #GivingTuesday. If you’ve not heard of it, it’s the day on the calendar when the world collectively gives back for social good.

In keeping with what I like to do for the holidays, if you’re a donor or volunteer looking to do something good today or during this season of giving, I want to offer you some great organizations.

This year, as I was talking to friends and industry leaders about great organizations, my list kept growing. So, this time, I’m going to put out a list for Giving Tuesday, but check two weeks from today, December 15th, for additional ideas.

And, remember, any little bit helps. You don’t need to be a billionaire to be a philanthropist or make a difference.

  1. Girl Scouts of America – We all know the Girl Scouts are famous for selling their cookies. Well, they embraced technology. In the old days, the girls would sell their cookies door-to-door or in person. Now the girls are using technology and selling their cookies online through their own web pages on the Girl Scouts’ platform. That means the girls learn about design, digital marketing and business management. They are the first group to entirely have girls safely and securely run a sales and fundraising program online.
  1. JUMP Math – This organization believes every child can learn math. Its innovative education program was selected as one of the Schwab Foundation Social Entrepreneurs of the Year for 2015. JUMP is an acronym for Junior Undiscovered Math Prodigy. JUMP is able to break down tough concepts or ideas in math into small components. Its work is based on the latest cognitive research science. It also supports and encourages small wins for students so there is positive reinforcement.
  1. Heartland Alliance – As the leading anti-poverty organization based in the mid-west, Heartland Alliance is known for the care they have for those they serve. They work with over 1 million people around the world every year aiding them in healthcare, housing, jobs and justice. Among those they assist are victims of torture, trauma or discrimination. They believe in programs that are comprehensive and integrated because typically when someone is having a challenge on one area of their life, they’re also struggling in another.
  1. (RED) – U2’s lead singer and activist, Bono, along with Bobby Shriver, founded this social enterprise. HIV/AIDS remains a disease affecting millions of lives around the world. In the 30 years since it was discovered, it has claimed over 39 million lives. Most of those afflicted with the disease live in developing nations. Life saving treatment can cost as little as 30 cents a day. This holiday season, shop for (RED) branded products with partners such as Apple, Belvedere Vodka or apparel suppliers. You can also donate to the Global Fund for AIDS by through this site.
  1. Rescue Ink – This “band of brothers” is comprised of guys who are “super animal lovers (and protectors).” They help support animal rescue groups in the U.S., including SPCAs and The Humane Society and others around the world. If animals are in need of rescue this force of self-described “street guys”, police officers, military and others are called into action. They rescue animals in distress and work with an excellent network of volunteers where the animals are then sheltered. Abusers don’t want to mess with these tough guys and gals.


Author of “Not Your Father’s Charity: Be Bold, Dominate and Succeed in Marketing For Today’s Digital World On A Limited Budget”.


© 2015 Wayne Elsey and Not Your Father’s Charity. All Rights Reserved.