#GivingTuesday is on December 1st. For those of you who may not have yet caught on, #GivingTuesday is a global movement for giving back. Each year, it’s become increasingly popular. In 2014, the money raised increased by more than 62 percent to over $45 million. It’s expected that this year will be just as successful, if not more.
If you haven’t registered yet for this global day of philanthropy, click here. It’s not too late.
In the meantime, if you’re looking for ideas to boost your #GivingTuesday success, consider some of these suggestions:
- #GivingTuesday Team – Recruit an internal point person and two major donor co-captains. Ask them for a matching gift challenge and determine a goal through the end of the calendar year. Encourage the co-captains to become responsible for helping you raise major donor money. Support their efforts using digital marketing and social media with ongoing fundraising to your entire constituent base.
- CEO Challenge – Create an event where your CEO will do something unexpected if the #GivingTuesday fundraising challenge is met. Imagine your CEO shaving his head on New Year’s Eve. Or, perhaps your CEO will have a lip sync competition with her trusted senior team on video. After the challenge is met, videotape your CEO in action. Share the video with your donors in an email message as a thank you for having done a great fundraising job.
- #GivingTuesday Amplification – Recruit your most committed supporters to be social media ambassadors for your organization. Ask them to help you spread the word consistently. Make sure they have sample Facebook and Twitter messages they should use for your campaign. On #GivingTuesday, use a platform like Thunderclap, which is a crowdspeaking platform. Have them tweet, “I just gave to (insert your Twitter name). #GivingTuesday.” It helps you amplify your message and mass-share tweets.
- Black Friday/Cyber Monday – These two days are important during the holiday season. Families are shopping for gifts the day after Thanksgiving and the first Monday back to work after that holiday. Use it as a way to fundraise. If you have products that are sold, which benefit your organization, make sure to feature them and get the word out. Many people give to charity in honor or in memory of a loved one. Remind people that they can give someone who has everything a gift of a donation in their name.
- Promote the #UNSelfie – Encourage your followers to take pictures of themselves sharing why or how they do something good for others on social media. Taking an #unselfie for #GivingTuesday is a way to promote the spirit of giving during the holiday season, raise your brand awareness – if you retweet and repost and helps to fund raise.
#GivingTuesday is a special day, which brings the world together. Use this as an opportunity to create a call to action for your cause. Celebrate your donors and followers. As the folks at #GivingTuesday have said, “#GivingTuesday is about ordinary people coming together doing extraordinary things.”
© 2015 Wayne Elsey and Not Your Father’s Charity. All Rights Reserved.