Wayne Elsey, brandingA friend of mine downloaded an app on her phone called “Logo Quiz.” It requires users to guess the brand name associated with the logo. But for the challenge, part of the logo is compromised.
Many of the logos were easily recognizable, despite missing letters or symbols. After years of exposure to commercials, print ads, and billboards, several were pretty easy to identify.

Think about your audience. And think of the cause associated with your organization. When your audience thinks of the cause, is your brand the first one that comes to mind?

Recent articles note nonprofits had put a greater focus on branding following the Great Recession. In short, businesses aren’t the only organizations affected by the weak economy. Yes, nonprofits took a hit as well. And many are discovering that they need to implement similar marketing strategies that mirror corporations.

Here are a few things to think about for branding:

  • What is the mission of your organization?
  • What are the benefits of the services or products that you offer?
  • Do you know what your customers or potential customers think about your organization?

If you had trouble answering any of those, our services at 501(c)(3)University and Funds2Orgs could help. With more than 1.8 million nonprofits in the United States, developing successful marketing strategies in critical areas is necessary.

Check out our websites at www.501c3u.com and www.funds2orgs.com.