Not too long ago, a friend of mine downloaded an app on her phone called “Logo Quiz.” It requires users to guess the brand name that’s associated with the logo, but to make it challenging, part of the logo is compromised.
Many of the logos were easily recognizable, despite missing letters or symbols. After years of being exposed to commercials, print ads and billboards, several were pretty easy to identify.
When someone thinks about the cause associated with your organization, is your name the first one that comes to mind?
A recent article from the Sun Sentinel said that nonprofits have put a greater focus on branding following the Great Recession. Businesses aren’t the only organizations that are affected by the weak economy; nonprofits have taken a hit as well, and many are discovering that they need to implement similar marketing strategies that mirror corporations.
Here are a few things to think about:
- What is the mission of your organization?
- What are the benefits of the services or products that you offer?
- Do you know what your customers and/or potential customers think about your organization?
If you had a little trouble answering any of those, the services we provide at 501(c)(3)University and Funds2Orgs can help. With more than 1.8 million nonprofits in the United States, it’s absolutely necessary to develop successful marketing strategies in key areas.