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19 01, 2017

The Most Interesting Man in the World Is Looking to Help Your Charity

By |January 19th, 2017|blog, branding, news|Comments Off on The Most Interesting Man in the World Is Looking to Help Your Charity

I always say it: anyone can be a philanthropist. And today I'm writing about a clever ad campaign, which led to stardom for its spokesman and now a path to becoming a recognized philanthropist If you recall the Dos Equis beer advertising campaign the “Most Interesting Man in the World,” then you should remember its [...]

17 01, 2017

Pay-What-It-Takes Philanthropy is Beginning to Take Root

By |January 17th, 2017|blog, development, news|Comments Off on Pay-What-It-Takes Philanthropy is Beginning to Take Root

Finally, it seems that the insanity around the “nonprofit starvation cycle” is coming to an end. For those of you who may be new to the world of philanthropy, the nonprofit starvation cycle happens when donors have unrealistic—and absurd—expectations regarding the costs of running an organization. For a long time, donors have been restricting their [...]

4 01, 2017

Master the Art of Visual Storytelling for Your Nonprofit

By |January 4th, 2017|blog, branding, news|Comments Off on Master the Art of Visual Storytelling for Your Nonprofit

Did you know that people retain 80 percent of what they see? If you were to come and visit me at my social enterprise, you’ll hear me telling my marketing team to always keep the copy brief and make it about the image. Nonprofits have it tougher, I think, than a lot of businesses. They [...]

29 12, 2016

As We Enter into the New Year, Look in the Mirror

By |December 29th, 2016|blog, development, news|Comments Off on As We Enter into the New Year, Look in the Mirror

“Never believe that a few caring people can't change the world. For, indeed, that's all who ever have.” – Margaret Mead I can’t believe this is my final post for 2016. It went by so quickly. Doesn’t it always? My post today is brief, short and sweet. As we enter into 2017 in the coming [...]

27 12, 2016

7 Social Media Tips to Help You Kick-Start Your Fundraising for 2017

By |December 27th, 2016|blog, leadership, news|Comments Off on 7 Social Media Tips to Help You Kick-Start Your Fundraising for 2017

I happen to work with thousands of schools, churches, missions and nonprofits every day and one of the things I keep getting asked about most is how to master social media. Some Facts About Social Media According to Global Web Index[1], here are some key facts about social media, you should be aware of since [...]

29 11, 2016

3 Ways to Use Instagram for Nonprofit Fundraising

By |November 29th, 2016|blog, development, news|Comments Off on 3 Ways to Use Instagram for Nonprofit Fundraising

I’ve written a lot about Facebook and social media fundraising. While it’s important to be on the grand-daddy of all social media platforms, there’s a great opportunity for nonprofits in Instagram. Let’s face it, there’s no better way to get your message across than in striking visual images. One picture can convey 1,000 words. Instagram [...]

17 11, 2016

3 Critical Questions to Ask When Hiring a Major Gift Officer

By |November 17th, 2016|blog, development, news|Comments Off on 3 Critical Questions to Ask When Hiring a Major Gift Officer

If you’re doing things right in your nonprofit fundraising program, it should cost you about $0.10 to raise $1.00 with a major gift program. By comparison, events can cost you as much as $0.30 to $0.40. Savvy nonprofits understand this and that’s why many have a solid major donor program. If you’re looking to hire [...]

10 11, 2016

10 Top Trends for Nonprofit Social Media Effectiveness

By |November 10th, 2016|blog, branding, news|Comments Off on 10 Top Trends for Nonprofit Social Media Effectiveness

It seems to be a challenge these days to stay ahead of everything that is happening in digital marketing, especially social media. However, every fundraiser and nonprofit leader have to work to stay ahead of the curve. Social media is a critical piece for most nonprofits to raise awareness, get donors and supporters. The following [...]

25 10, 2016

Smart Tips to Help You Master Facebook

By |October 25th, 2016|blog, leadership, news|Comments Off on Smart Tips to Help You Master Facebook

For the time being Facebook is the 1000-pound gorilla in social media. There are 7.1 billion in the world and over 1.7 billion people are on Facebook. By far, Facebook has the largest market share of any social media platform. Although Mark Zuckerberg describes his company as a tech company, many are now arguing it’s [...]

20 10, 2016

Your Nonprofit Should Be Thinking About Sports Sponsorships

By |October 20th, 2016|blog, development, news|Comments Off on Your Nonprofit Should Be Thinking About Sports Sponsorships

Sports sponsorship does not have to be only for the largest nonprofits. If you have a small or medium sized organization, you too may want to consider developing a sports sponsorship program. Your sponsorship program can include local businesses and large multi-national corporations. With a little ingenuity, you may be able to create a new [...]