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21 01, 2016

5 Things to Keep In Mind When Hiring a New Director of Development

By |January 21st, 2016|blog, Marketing, personal|Comments Off on 5 Things to Keep In Mind When Hiring a New Director of Development

In 2013 CompassPoint and the Evelyn and Walter Haas, Jr. Fund produced a report entitled Under Developed: A National Study of Challenges Facing Nonprofit Fundraising. It shook the social sector. It proved what many people suspected. It focused on the exceptionally high turnover of development professionals. It also explained the contributing reasons for this situation. [...]

19 01, 2016

How To Do Social Good With A Photo

By |January 19th, 2016|blog, Business, Marketing, news|Comments Off on How To Do Social Good With A Photo

We live in a digital and visual world. If you’re a donor, volunteer, activist or supporter for social good, you may be interested in something that I recently came across. Johnson & Johnson has created an app called “Donate a Photo.” You can click here to see what it’s about. Johnson & Johnson is taking [...]

12 01, 2016

Chaos Is The New Normal For Social Good

By |January 12th, 2016|blog, Marketing, Nonprofit Leadership|Comments Off on Chaos Is The New Normal For Social Good

Guest Post: Linda N. Spencer     Recently, I had the opportunity to spend some time with Wayne. We’re in the process of publishing a book we wrote together that will be released soon. I’ve worked in the social sector for over twenty years. I’ve known Wayne now for almost two years and I’ve been [...]

11 01, 2016

Whatever You Do, Look To Skid Broadside Into The Grave

By |January 11th, 2016|blog, Marketing, Nonprofit Leadership|Comments Off on Whatever You Do, Look To Skid Broadside Into The Grave

 “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!” – Hunter S. Thompson Over the weekend, I re-read [...]

10 12, 2015

3 Creative Ways to Promote Corporate Philanthropy In Your Marketing Efforts

By |December 10th, 2015|blog, Business, Marketing, news|Comments Off on 3 Creative Ways to Promote Corporate Philanthropy In Your Marketing Efforts

Corporate giving accounts for approximately 10 percent of overall philanthropy, but it’s still a sizeable chunk of change. Corporations are moving their business planning increasingly into the social good sphere. There’s a lot your social sector organization should be doing to leverage that shift. According to this article by Nonprofit Hub: 91% of global consumers [...]

8 12, 2015

How to Amplify Your Brand’s Message to Your Supporters and Beyond

By |December 8th, 2015|blog, Marketing, news|Comments Off on How to Amplify Your Brand’s Message to Your Supporters and Beyond

You want your social enterprise, small business or nonprofit to succeed. One of the key ingredients to have that happen is marketing. We live in exciting times because of social media. Social media allows any brand to amplify their brand and messaging to countless others. Remember when you were a kid and you took two [...]

22 10, 2015

3 Ways to Kill It on Social Media For #GivingTuesday

By |October 22nd, 2015|blog, Development, Marketing, news|Comments Off on 3 Ways to Kill It on Social Media For #GivingTuesday

We’re already into the last quarter. This is typically the most important time in nonprofit fundraising. I hope you’re already implementing your #GivingTuesday plans. Recently I wrote about 5 brilliant strategies you can use to amp up your efforts, which you can find here. As promised, I wanted to give you more ideas to ensure [...]

20 10, 2015

The 5 P’s of Marketing Your Social Sector Organization

By |October 20th, 2015|blog, Marketing, news|Comments Off on The 5 P’s of Marketing Your Social Sector Organization

If you want to succeed with your social sector organization, that means you have to dominate. Countless nonprofits and social enterprise organizations are just getting by. Forget about operating with budgets of $1 million. A great deal of nonprofits run with budgets of only $75,000. In this time of great change, there is an absolute [...]

18 08, 2015

Nonprofits And Businesses Are Rocking It With Periscope

By |August 18th, 2015|Development, Marketing, personal|Comments Off on Nonprofits And Businesses Are Rocking It With Periscope

At the start of the summer, I wrote what a game-changer Periscope was going to become for nonprofits and businesses. If you want to read what I said then, click here. Sure enough, I came across several articles about Periscope and how organizations are leveraging it to great effect. If you don’t know about Periscope, [...]

23 06, 2015

How Periscope Can Help You Broaden Your Brand’s Reach

By |June 23rd, 2015|blog, Marketing, personal|Comments Off on How Periscope Can Help You Broaden Your Brand’s Reach

Recently, the team at my social enterprise tested Periscope. If you haven’t done it in your business or social sector organization, I suggest you give it a try. I can see the potential is great for this live streaming platform and you might be able to present your brand and the work you do in [...]