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10 12, 2015

3 Creative Ways to Promote Corporate Philanthropy In Your Marketing Efforts

By |December 10th, 2015|blog, Business, Marketing, news|Comments Off on 3 Creative Ways to Promote Corporate Philanthropy In Your Marketing Efforts

Corporate giving accounts for approximately 10 percent of overall philanthropy, but it’s still a sizeable chunk of change. Corporations are moving their business planning increasingly into the social good sphere. There’s a lot your social sector organization should be doing to leverage that shift. According to this article by Nonprofit Hub: 91% of global consumers [...]

8 12, 2015

How to Amplify Your Brand’s Message to Your Supporters and Beyond

By |December 8th, 2015|blog, Marketing, news|Comments Off on How to Amplify Your Brand’s Message to Your Supporters and Beyond

You want your social enterprise, small business or nonprofit to succeed. One of the key ingredients to have that happen is marketing. We live in exciting times because of social media. Social media allows any brand to amplify their brand and messaging to countless others. Remember when you were a kid and you took two [...]

22 10, 2015

3 Ways to Kill It on Social Media For #GivingTuesday

By |October 22nd, 2015|blog, Development, Marketing, news|Comments Off on 3 Ways to Kill It on Social Media For #GivingTuesday

We’re already into the last quarter. This is typically the most important time in nonprofit fundraising. I hope you’re already implementing your #GivingTuesday plans. Recently I wrote about 5 brilliant strategies you can use to amp up your efforts, which you can find here. As promised, I wanted to give you more ideas to ensure [...]

20 10, 2015

The 5 P’s of Marketing Your Social Sector Organization

By |October 20th, 2015|blog, Marketing, news|Comments Off on The 5 P’s of Marketing Your Social Sector Organization

If you want to succeed with your social sector organization, that means you have to dominate. Countless nonprofits and social enterprise organizations are just getting by. Forget about operating with budgets of $1 million. A great deal of nonprofits run with budgets of only $75,000. In this time of great change, there is an absolute [...]

18 08, 2015

Nonprofits And Businesses Are Rocking It With Periscope

By |August 18th, 2015|Development, Marketing, personal|Comments Off on Nonprofits And Businesses Are Rocking It With Periscope

At the start of the summer, I wrote what a game-changer Periscope was going to become for nonprofits and businesses. If you want to read what I said then, click here. Sure enough, I came across several articles about Periscope and how organizations are leveraging it to great effect. If you don’t know about Periscope, [...]

23 06, 2015

How Periscope Can Help You Broaden Your Brand’s Reach

By |June 23rd, 2015|blog, Marketing, personal|Comments Off on How Periscope Can Help You Broaden Your Brand’s Reach

Recently, the team at my social enterprise tested Periscope. If you haven’t done it in your business or social sector organization, I suggest you give it a try. I can see the potential is great for this live streaming platform and you might be able to present your brand and the work you do in [...]

26 05, 2015

Tips to Get Started Using Social Media to Fundraise

By |May 26th, 2015|blog, Marketing|Comments Off on Tips to Get Started Using Social Media to Fundraise

Last year, Nonprofit Tech for Good reported some of the following statistics: Fifty-five percent of those who engage with nonprofits via social media have been inspired to take further action. The average nonprofit crowdfunding campaign raises $9,237.55. Online giving grew 13.5 percent in 2013. Social media is here to stay and nonprofits need to become [...]

13 01, 2015

Using Humor in Charity

By |January 13th, 2015|blog, Marketing|4 Comments

I just read an opinion piece by Justin Korda that nonprofits and philanthropic organizations should read. I think it is important to add my voice to Mr. Korda’s and say that comedy and satire are important and have a valuable role to play. Last week, the world was once again repulsed at the incredible disregard [...]

20 11, 2014

Don’t Miss Out On Mobile Marketing

By |November 20th, 2014|blog, Marketing|Comments Off on Don’t Miss Out On Mobile Marketing

A recent study by Nielsen and Google found that 77% of mobile searches occur in the home or work, where individuals are most likely to have access to a computer. 3 out of 4 mobile searches trigger follow-up action, whether it is research, a purchase, word-of-mouth sharing or a phone call, and 81% of mobile [...]

11 11, 2014

Your Website is Not a Graveyard

By |November 11th, 2014|blog, Marketing|Comments Off on Your Website is Not a Graveyard

We live in a world of technology, but I have seen too many small businesses and non-profits think there really is no need to have much of a web presence (especially with their website). Every day we use computers, tablets and smartphones. If you want to stay current, you need to be well versed in [...]