If you work or are associated with the nonprofit sector, then you know the vast majority of organizations in the U.S. are small. They operate with limited resources and a small financial margin. A challenge for many of these groups is marketing.
You might be thinking that you don’t have to do anything to protect your online reputation. Perhaps you’re thinking, who would want to do anything against a charitable organization? You would be mistaken. Criminals and trolls don’t pick favorites, and unfortunately, any person […]
Yesterday I had an awesome day. It was my birthday. But, this post isn’t about my birthday. It’s about something that stayed with me during the entire course of the day and perhaps you’ve experienced it in your own life.
By Wayne Elsey|2014-12-19T12:30:50-05:00August 23rd, 2013|blog, Marketing|Comments Off on Nonprofits embrace importance of branding
Not too long ago, a friend of mine downloaded an app on her phone called “Logo Quiz.” It requires users to guess the brand name that’s associated with the logo, but to make it challenging, part of the logo is compromised.