Marketing

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12 01, 2017

What Do Poverty and Climate Change Have to Do with Shoes?

By |January 12th, 2017|blog, Marketing, personal|Comments Off on What Do Poverty and Climate Change Have to Do with Shoes?

A recent study by the Pew Research Center, Americans have a great standard of living. Yes, we do have inequality in our country. That’s a global issue as well. However, we have more wealth in this country than people living in other nations. According to global standards 56 percent of Americans are considered high income [...]

4 01, 2017

Master the Art of Visual Storytelling for Your Nonprofit

By |January 4th, 2017|blog, Marketing, news|Comments Off on Master the Art of Visual Storytelling for Your Nonprofit

Did you know that people retain 80 percent of what they see? If you were to come and visit me at my social enterprise, you’ll hear me telling my marketing team to always keep the copy brief and make it about the image. Nonprofits have it tougher, I think, than a lot of businesses. They [...]

15 12, 2016

How You Can Help Charity This Holiday Season, Part 3

By |December 15th, 2016|blog, Development, Marketing|Comments Off on How You Can Help Charity This Holiday Season, Part 3

My third article in my holiday series for charities and organizations that you may want to consider supporting this holiday season is focused on animal rescue and wildlife preservation. If you would like to see my first or second articles, please click here and here. Bobbi & the Strays: As the story goes and is [...]

10 11, 2016

10 Top Trends for Nonprofit Social Media Effectiveness

By |November 10th, 2016|blog, Marketing, news|Comments Off on 10 Top Trends for Nonprofit Social Media Effectiveness

It seems to be a challenge these days to stay ahead of everything that is happening in digital marketing, especially social media. However, every fundraiser and nonprofit leader have to work to stay ahead of the curve. Social media is a critical piece for most nonprofits to raise awareness, get donors and supporters. The following [...]

29 09, 2016

The 10 Best Digital Free Marketing Tools You’re Not Using

By |September 29th, 2016|blog, Marketing, personal|Comments Off on The 10 Best Digital Free Marketing Tools You’re Not Using

Nonprofits or start-up social enterprises need all the resources they can use to get ahead and stay competitive. Although “free” is not always a good thing, in the digital world, it certainly can be. Did you realize there are a lot of awesome tools you can use to help you automate and manage the digital [...]

27 09, 2016

7 Must-Knows About Social Media Fundraising

By |September 27th, 2016|blog, Development, Marketing|Comments Off on 7 Must-Knows About Social Media Fundraising

I speak to nonprofits every week. I have to admit, some executive directors and fundraisers love social media and others hate it. Love it or hate it, social media is here to stay so you better get used to it. And, more importantly, you should try to work it into your overall planning. I’ve had [...]

28 06, 2016

5 Tips on How to Get Ahead of the Rest Using Facebook Live

By |June 28th, 2016|blog, Marketing, news|Comments Off on 5 Tips on How to Get Ahead of the Rest Using Facebook Live

Facebook has changed everything, again, for schools and nonprofits looking to dominate on social media. I’m sure you’ve noticed by now people live streaming anything on your Facebook newsfeed. Have you seen them? Your friends doing a live stream at the beach? Your local business talking to you about safety tips for the summer as [...]

19 05, 2016

What Schools and Nonprofits Should Know About Facebook and Messenger

By |May 19th, 2016|blog, Marketing, news|Comments Off on What Schools and Nonprofits Should Know About Facebook and Messenger

Every time I check the number of users on Facebook, it increases. The last time I saw it, it was around 1.2 billion active monthly users. As of this article, it’s now over 1.3 billion. Let’s face it. Facebook is the king of social media. Sure it’s mature as far as social media goes, and [...]

21 03, 2016

4 Ways To Find Hope Again After You’ve Lost It

By |March 21st, 2016|blog, Marketing, personal|Comments Off on 4 Ways To Find Hope Again After You’ve Lost It

Hopelessness. It’s probably the worst feeling in the world. When someone feels like they have no hope, essentially all sense of what can be is lost. There are no dreams. There is no better tomorrow. You’re just breathing to exist. It’s a tough place to be and you don’t want to be there. But, sometimes [...]

17 03, 2016

My Answer To Social Media Trolls And Why I Will Always Double Down

By |March 17th, 2016|blog, Marketing, news|Comments Off on My Answer To Social Media Trolls And Why I Will Always Double Down

  “Calling all Facebook trolls! Hey - I'm maxed out on friends! If you are just being nosy, critical or just a troll stalking me - please Unfriend me! There are 33 people waiting to connect. All trolls follow me after Unfriending or switch to my fan page…” – Wayne Elsey That was a message [...]