branding

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26 05, 2015

Tips to Get Started Using Social Media to Fundraise

By |May 26th, 2015|blog, branding|Comments Off on Tips to Get Started Using Social Media to Fundraise

Last year, Nonprofit Tech for Good reported some of the following statistics: Fifty-five percent of those who engage with nonprofits via social media have been inspired to take further action. The average nonprofit crowdfunding campaign raises $9,237.55. Online giving grew 13.5 percent in 2013. Social media is here to stay and nonprofits need to become [...]

13 01, 2015

Using Humor in Charity

By |January 13th, 2015|blog, branding|4 Comments

I just read an opinion piece by Justin Korda that nonprofits and philanthropic organizations should read. I think it is important to add my voice to Mr. Korda’s and say that comedy and satire are important and have a valuable role to play. Last week, the world was once again repulsed at the incredible disregard [...]

20 11, 2014

Don’t Miss Out On Mobile Marketing

By |November 20th, 2014|blog, branding|Comments Off on Don’t Miss Out On Mobile Marketing

A recent study by Nielsen and Google found that 77% of mobile searches occur in the home or work, where individuals are most likely to have access to a computer. 3 out of 4 mobile searches trigger follow-up action, whether it is research, a purchase, word-of-mouth sharing or a phone call, and 81% of mobile [...]

11 11, 2014

Your Website is Not a Graveyard

By |November 11th, 2014|blog, branding|Comments Off on Your Website is Not a Graveyard

We live in a world of technology, but I have seen too many small businesses and non-profits think there really is no need to have much of a web presence (especially with their website). Every day we use computers, tablets and smartphones. If you want to stay current, you need to be well versed in [...]

16 10, 2014

The Most Important Elements of Your Brand

By |October 16th, 2014|blog, branding|Comments Off on The Most Important Elements of Your Brand

When I started Wayne Elsey Enterprises, I told my team that I wanted my brand to be top of the line from the moment we opened our doors. I also wanted to make certain that all of the subsidiary companies were aligned with the brand I wanted to project. Recently, I asked a non-profit executive [...]

11 09, 2014

5 Tips on How to Go Viral

By |September 11th, 2014|blog, branding|Comments Off on 5 Tips on How to Go Viral

As summer starts to draw to a close, many of us have had the opportunity to witness or partake in the #icebucketchallenge, primarily benefitting ALS. This phenomenon is being witnessed all around the world with people seeing on their Facebook news feed, YouTube and in the news people donating to charity, pouring ice water on [...]

26 08, 2014

The Dashboard Effect

By |August 26th, 2014|blog, branding|Comments Off on The Dashboard Effect

This past month I publicly re-launched Wayne Elsey Enterprises, which is the full service creative agency and parent company to Funds2Orgs, 501(c)(3) University and str@tegic. Being the CEO of multiple fast-growing companies is demanding and I have found that information is essential to making important decisions around strategy and tactics. Again, as occurred in my previous [...]

4 06, 2014

Keep Your Brand Simple

By |June 4th, 2014|blog, branding|Comments Off on Keep Your Brand Simple

The last two years have been very intense for me personally and professionally. With regard to my business, I have been working very hard to grow Wayne Elsey Enterprises through our three portfolio brands: str@tegic, Funds2Orgs and 501C3U. It has been an incredible journey.  This week, I was involved in another marketing meeting and working [...]

23 08, 2013

Nonprofits embrace importance of branding

By |August 23rd, 2013|blog, branding|Comments Off on Nonprofits embrace importance of branding

Not too long ago, a friend of mine downloaded an app on her phone called “Logo Quiz.” It requires users to guess the brand name that’s associated with the logo, but to make it challenging, part of the logo is compromised. Many of the logos were easily recognizable, despite missing letters or symbols. After years [...]