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17 04, 2018

How to Market Your Nonprofit on a Shoestring Budget

By |April 17th, 2018|blog, Marketing, personal|Comments Off on How to Market Your Nonprofit on a Shoestring Budget

Olichel / Pixabay If you work or are associated with the nonprofit sector, then you know the vast majority of organizations in the U.S. are small. They operate with limited resources and a small financial margin. A challenge for many of these groups is marketing. We all know that advertising and marketing are [...]

12 04, 2018

Doing the Right Thing in Business

By |April 12th, 2018|blog, Business, personal|Comments Off on Doing the Right Thing in Business

JanBaby / Pixabay A couple of weeks ago, one of my companies acquired a significant competitor in California, Cash4shooz, for an undisclosed sum. A member of my team asked me as we began to speak about the rebranding if we were going to continue to include the founder of the business, Cindy Bakay, [...]

10 04, 2018

Guest Post: Payment Processing For Charities

By |April 10th, 2018|blog, Business, news|Comments Off on Guest Post: Payment Processing For Charities

Guest Post by Kristen Gramigna, Chief Marketing Officer for BluePay, provider of fast, easy and secure payment processing solutions. She brings more than 20 years of experience in the bankcard industry in direct sales, sales management and marketing. Not Your Father's Charity nor Elsey Enterprises has had any experience with the BlueRay product and does [...]

5 04, 2018

Emerging Technology Is Changing How You Can Do Business

By |April 5th, 2018|blog, Development, news|Comments Off on Emerging Technology Is Changing How You Can Do Business

blickpixel / Pixabay I love technology, and we're fortunate to be living at a time when most of us are experiencing the great evolution of technology. For instance, we have cars that are out on our streets driving themselves. We have incredible advances in medicine and have eradicated diseases. And, as the U.S. [...]

3 04, 2018

How to Land Your Next Job Opportunity

By |April 3rd, 2018|blog, Business, personal|Comments Off on How to Land Your Next Job Opportunity

FotografieLink / Pixabay                 As a manager, I'm always on the look-out for the performance of my team and also the opportunity to add someone new that might take our companies and brands to a higher level. I happen to be one of those executives that [...]

29 03, 2018

Dashboard Reporting Still Rules for CEOs

By |March 29th, 2018|blog, Business, personal|Comments Off on Dashboard Reporting Still Rules for CEOs

6689062 / Pixabay We live in a world of immense technical innovation and data is something many of us are immersed in, and there are times when there seems to be too much of it. Other times, we're seeing a lot of information, but it's not being presented in a way that is [...]

27 03, 2018

Are You Missing Out on Facebook’s Charitable Giving Tools?

By |March 27th, 2018|blog, Development, news|Comments Off on Are You Missing Out on Facebook’s Charitable Giving Tools?

geralt / Pixabay Recently, I came across an interview with David Fischer from Facebook about purpose-driven marketing. Social good is no longer a topic for discussions by some thought-leading companies. Businesses understand that getting involved in making a social impact makes a difference not only in the communities they serve but also to [...]

22 03, 2018

Why Your Business Should Invest into Direct Mail

By |March 22nd, 2018|blog, Business, news|Comments Off on Why Your Business Should Invest into Direct Mail

dference / Pixabay Like any good entrepreneur, I'm always thinking of ways that I can develop and grow our businesses and brands. One of the best marketing strategies does not occur in the digital world. Each week, one of my companies sends out over 1,000 pieces of direct mail. We have an excellent [...]

20 03, 2018

Why It is Important to Reinvent Yourself

By |March 20th, 2018|blog, personal, Personal Inspiration|Comments Off on Why It is Important to Reinvent Yourself

geralt / Pixabay A couple of weeks ago, I was reading an article about how Uber has essentially almost pulverized the New York City taxi industry. If you speak to any cabbie these days, you know that they realize their days are numbered. And, even Uber drivers understand that they will lose their [...]

15 03, 2018

Why You Need to Stop Having Networking Conversations

By |March 15th, 2018|blog, Business, personal|Comments Off on Why You Need to Stop Having Networking Conversations

geralt / Pixabay A colleague of mine recently flew to another country to attend a sizeable social event, which was meant to be fun. At this particular function, there were many people she knew. At one point, a successful entrepreneur came up to her and started a networking conversation after quick pleasantries that [...]