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The team of Funds2Orgs Group has a free digital resource to get your 2019 off on the right foot concerning social media. Things change and evolve at breakneck speeds these days, and it’s vital to continually stay on top of what’s happening to ensure that your nonprofit can leverage its audience. When you download the free guide, How to Kickstart Your 2019 Social Media for Your Nonprofit, you’ll learn the 5 key strategies that Funds2Orgs Group will be exploring for their marketing efforts for each of the top platforms, Facebook, Instagram, and YouTube. There’s a reason the team developed a guide about those social networking sites, and it’s because they are the most significant social networking sites in the world and essential for digital marketing.

The guide will help you understand a few of the most important 140 fascinating facts that are vital for helping you get things in perspective.

  • Social media has increased by 13 percent from the previous year.
  • Every day 1 million new people around the world begin to use social media.
  • 88 percent of people between the ages of 18 and 29 use social networking sites.
  • 70 percent of video advertisements are watched in their entirety.

A few years ago, I kept on telling nonprofits to make sure their websites were mobile ready. I hope you’ve done so, and if you haven’t, you really need to do it because the vast majority of people use social media and read digital content on mobile devices. That means your nonprofit has to create and deliver content that has the highest chances for engagement for viewing on cell phones and tablets.

A few of the things you will discover in the free digital download:

  • Video: In today’s digital world, video is one of the best ways to deliver content, and it outperforms copy and photos combined. In fact, when you use video, you can experience a bump that can go as high as 1,200 percent. When you use video on Instagram, you’re going to significantly boost your chances of viewership, likes, and comments. Instagram is an excellent opportunity, especially since Facebook owns it, to tell your story visually.
  • Chatbots: For a couple of years, we’ve had brands beginning to test chatbots, especially on Facebook’s Messengers. This year, more brands will take the plunge to enhance the experience of their supporters, which is vital in an era of shorter attention spans. Your nonprofit might want to consider using chatbots for basic functions and to allow your team to focus on more important work. The resource guide will give you information for setting up chatbots on Messenger.
  • Fake News: We all know the “fake news” term by now, but were you aware that the public has not only lower levels of trust for government institutions, but also nonprofits? This distrust is making it essential for brands to find ways for them to demonstrate not only leadership but also credibility. One of the ways to do this is to increase the visibility of the CEO. Making the CEO of your organization more visible will help people feel a higher degree of trust for your nonprofit because they will have a chance to see and hear for themselves what CEO has in mind.
  • YouTube: Although Instagram launched IGTV and could become more significant than YouTube in the years ahead, YouTube is one of the best platforms to use. One of the primary reasons for this is because Google owns YouTube. When you transcribe your videos, you’ll help to increase your SEO rankings, but you’ll also have an opportunity to have your leadership team, particularly your CEO, build a relationship and essential credibility with your audience.

How to Kickstart Your 2019 Social Media for Your Nonprofit, the free Funds2Orgs Group digital download, will provide you with the latest information you’ll need to make sure that this year is excellent for increasing the exposure of your brand. By marketing well, you’ll not only improve the visibility of your brand but ultimately your fundraising dollars.

 

Author of “Not Your Father’s Charity: Grip & Rip Leadership for Social Impact” (Free Digital Download)

© 2019 Wayne Elsey and Not Your Father’s Charity. All Rights Reserved