By now you may have heard about Giving Tuesday, which is on Tuesday, November 27th, and perhaps you’ve wondered how to get your business involved. It makes good sense to associate your brand to the most prominent social good day of the year because it provides you with a competitive advantage. Savvy business leaders understand that consumers want to associate with brands that are socially conscious and practice some form of corporate social responsibility.
What is Giving Tuesday?
In case you’re unfamiliar with the idea, Giving Tuesday is the global day of giving. It started in 2012, and each year it continues to grow exponentially. Last year, Giving Tuesday raised over $300 million from 2.5 million gifts in over 150 countries around the world. As for as businesses are concerned, companies like TMobile, JetBlue, Amazon and John Hancock have all been involved.
How can your business get started quickly on Giving Tuesday to leverage your brand?
There are many ways your company can get involved in Giving Tuesday, or expand the activities you’re doing, so you can demonstrate in your community that you’re a leader in corporate social responsibility and social good. What follows are just a few ways you can get involved in this year’s global day of philanthropy to make the world, and community, a better place.
- Encourage your team to use #UNselfie on social media. A very easy thing for you to consider is to encourage your team to use #UNselfie and #GivingTuesday, especially if your business is participating in an event on Giving Tuesday. If your company is somehow supporting a particular cause, then ask your team to engage in social media, actively, and use the relevant hashtags mentioned. They should also make it a point to tag your brand. Your social networking accounts should also promote the cause you’re supporting with your team, so make sure to queue up plenty of posts and tweets on Giving Tuesday.
- Donate a percentage of profits. Something that demonstrates your commitment to a good cause in your community is to donate a small portion of your earnings on Giving Tuesday to charity. You can give anything you would like, but often businesses give five or ten percent. All you have to do is to reach out to a nonprofit or favorite cause and tell them that on November 27th, you’ll be donating a percentage of your profits. Then, develop a marketing plan between your company and the organization leading up to and including Giving Tuesday that will get the word out in your community about your excellent work toward making a difference.
- Day of service. An awesome way to create team spirit and build morale and energy in your company is to provide a day of service where a portion of the business day, or the whole day in its entirety, will be given to a good cause. Teams love to be part of team-building experiences, and nothing is better than doing something good for other people in need. To get this off the ground, all you have to do is connect with organizations in your area looking for volunteers. A great place to start is VolunteerMatch. Once you’ve got a cause where your team will be giving of their time, plan to promote it in your community by encouraging your team to do so on social media, with your company social networking accounts, and also in partnership with the cause you’ll be supporting.
- Consider workplace giving. An excellent way to go beyond Giving Tuesday and encourage philanthropy and social good within your company the whole year round is to have your business participate in workplace giving. When you do workplace giving for a favored cause, not only will you have a mechanism in place for your business, but also for your team, which demonstrates to them, and your community as a whole, your commitment to social good. There are a number of places that can help you get started on workplace giving, including America’s Charities Online Giving Solution or United Way.
Giving Tuesday is an excellent day to raise the awareness for your company’s brand in your community, as well as to demonstrate that you understand that consumers are looking for businesses to lead concerning philanthropy and corporate social responsibility. Giving Tuesday is a movement, and on November 27thof this year, you have an opportunity to join that movement.
Author of “Not Your Father’s Charity: Grip & Rip Leadership for Social Impact”(Free Digital Download)
© 2018 Wayne Elsey and Not Your Father’s Charity. All Rights Reserved.