This year, Giving Tuesday is on December 1st. And, this day of giving and global movement is essential to nonprofits in need of funds. As we know, many nonprofits suffered the loss of fundraising revenue this year. Because of it, understanding how to promote a fundraiser well is crucial. Therefore, with the enormity and publicity of the day, learn how to develop Giving Tuesday ideas that work. Also, as an individual interested in social good, you can CLICK HERE to register for the day.
In the meantime, if you want to boost your Giving Tuesday success, consider some of these suggestions:
Recruit Your Giving Tuesday Team Early
Now’s the time to recruit an internal point person and two major donor co-captains. For starters, ask co-captain volunteers for a matching gift challenge and determine a goal through the end of the calendar year. Encourage the co-captains to become responsible for helping you raise significant donor money. Also, support their efforts using digital marketing and social media with ongoing fundraising to your entire constituent base.
Create the CEO Challenge to Improve Your Fundraising
As one of your Giving Tuesday ideas, create an event where your CEO will do something unexpected for a fundraising challenge. For instance, imagine your CEO shaving his head on New Year’s Eve. Perhaps your CEO could have a lip-sync competition with her trusted senior team on video. After the fundraising challenge gets met, videotape your CEO in action. Share the video with donors in an email message and social as a thank you for having done a great fundraising job. The point is to get creative about your nonprofit fundraising ideas.
Success for Giving Tuesday is all About Amplification
Recruit your most committed supporters to be social media ambassadors for your organization. Meaning, ask them to help you spread the word consistently. Make sure they have sample Facebook and Twitter messages they should use for your campaign. On Giving Tuesday, use a platform like Thunderclap, which is a crowd speaking platform. For example, have ambassadors tweet, “I just gave to (insert your Twitter name). Giving Tuesday.” It helps you amplify your message and mass-share tweets.
Leverage the Power of Black Friday and Cyber Monday
These two days are essential during the holiday season. Families seek holiday bargains the day after Thanksgiving and the first Monday business day after that holiday. So, use it as a way to fundraise. If you have products you sell for added revenue, which benefits your organization, make sure to feature them, and get the word out. Also, remember, many people give to charity in honor or memory of a loved one. Therefore, remind people they can give someone who has everything a gift of a donation in their name.
Promote the #UNSelfie Throughout Social Media
Encourage your followers to take pictures of themselves, sharing why or how they do something good for others on social media. Taking an #unselfie for Giving Tuesday is a way to promote the spirit of giving during the holiday season and raise your brand awareness—if you retweet and repost and helps to fundraise.
In sum, Giving Tuesday is a special day, which brings the world together. So, use this as an opportunity to create a call to action for your cause. Celebrate your donors and followers. As the folks at Giving Tuesday have said, “#GivingTuesday is about ordinary people coming together doing extraordinary things.”
© 2020 Wayne Elsey and Not Your Father’s Charity. All Rights Reserved.